NFU announced this new partnership June 1. Home Grown Cow gives consumers an opportunity to browse products by location and farming style.
“This is a great opportunity for family farmers and ranchers to create additional revenue and market their meat, poultry, and cheeses to a larger market,” said NFU President Roger Johnson. “This also gives consumers an opportunity to know the farmer they are purchasing from and what practices he or she uses. It is a very transparent marketplace that benefits both producers and consumers.”
The website helps connect producers directly to consumers. Many consumers are unsure of how to purchase directly from farms, and farmers and ranchers sometimes struggle to find new customers.
“NFU has been a very strong advocate of connecting producers and consumers, and that is exactly what Home Grown Cow does,” said Home Grown Cow CEO John Aikman. “This opens up many new markets for family farmers and ranchers, providing them with additional sources of revenue. At the same time, it offers consumers an opportunity to know exactly where their food is coming from, so they can be more connected to their food and become more knowledgeable consumers. Everybody wins.”
Visit Home Grown Cow’s website at www.homegrowncow.com.