The National Farmers Union reported earlier this month that the Obama Administration’s Office of Management and Budget has released the proposed new rule on Country of Origin Labeling, or COOL.
COOL came under fire from a recent World Trade Organization ruling and the administration has been working toward re-tooling the policy to meet U.S. trade treaty criteria.
“The proposed rule changes released by OMB are an excellent response to decisions by the World Trade Organization that called for changes to our COOL implementation,” said NFU President Roger Johnson. “By requiring further clarity in labels and stronger recordkeeping, the set of rules released today are a win-win for farmers, ranchers and consumers.”