Then National Farmers Union today submitted positive comments to the USDA on proposed changes to the Country of Origin Labeling rule or “COOL.”
COOL mandates that certain foods must be labeled at the retailer with their country of origin. Originally passed as part of the 2007 Farm Bill, COOL was initiated by rule in 2009. Canada and Mexico successfully attacked the first version of COOL as promoting unfair trade practices before the World Trade Organization. The Obama Administration chose to deal with the ruling by not totally abandoning COOL, but by rewriting the rule.
Fighting against COOL are agribusiness giants like Tyson Foods and Cargill who routinely mix animals or animal products from other countries into products such as ground beef. Proponents of the rule argue that U.S. consumers deserve to know where their food is coming from and that U.S. raised and processed food will benefit from consumer awareness.



